Blogs typically have a really high bounce rate. Most visitors will click a link from search engines or social media, read the post it takes them to, and then disappear off. When I was looking at my bounce rate recently, I noticed that some days it was as high as 90% (what?!).
Here are some things I did that really helped to bring that number down…and keep it down.
Sharing other people’s content on social media has a lot of benefits. You can develop relationships, extend your network, and feed your hungry audience even on the days you aren’t publishing new content yourself.
You may be thinking, ‘Great, but where do I find an endless supply of good content to share every day?’
I’ve been a professional social media executive (aka ‘Twitter girl’) since 2010 in one form or another. Twitter hashtags are one of my pet peeves, because while some individuals and companies nail them every time (yup, I’m jealous), some just don’t understand them.