Browsing Category


Blog posts about my life, habits, experiments, cats, friends, events, emotions, and general day-to-day things all fall into this category. If you’re looking for the more personal side of my blog, this is it!

Dear Future Jenni

By the time you’re reading this, you’ll be Present Jenni rather than Future Jenni (freaky).

I’m Past Jenni. I wrote this blog entry on 8th July 2012 and scheduled it to be posted in five years’ time, a realllly long time ago for you, but today for me.

In the world at the moment:

The iPad 3 has recently been released, retina MacBook Pros have become available and Facebook is the world’s biggest website. Apps for phones are cool. We’re on the Samsung Galaxy S III (and by ‘we’ I mean ‘the rest of the world’ – you’re still on the original Samsung Galaxy because you spent all your money on a laptop and a Nikon D3100).

It’s about to be the London 2012 Olympics, which at the moment you can’t talk about because even breathing in the direction of London is considered a trademark infringement right now. I’m not sick of them yet but I bet I soon will be. Euro 2012 has just finished and Spain has won in a very spectacular way, which is good because…

…the economy sucks. Badly. There are rumours that it will be shit for at least another five years in your time, so if that’s true then I feel bad for you. Also, just so you know, I haven’t really saved any money because I’ve bought domain names instead. Hope that’s cool and you aren’t cursing me too much.

Facebook is the most popular site on the web, and Google and Twitter aren’t too far behind. Pinterest is still invite-only, but it’s going to be huge. I’d probably have bought shares if I’d had any money worth mentioning (refer back to domain names point above).

I’m kind of hoping you’re rich. But more than that I’m hoping you’re successful and happy. And if you’re not, you CAN be and you WILL be, so you’d better not give up or I’m getting a time machine and kicking your ass.

Job-wise, I, Past Jenni, work in SEO and social media. Not sure if those things still exist. I bet they will though, and I bet you’re still heavily involved with them. I’ll bet there will be a new, cool website that everyone will be obsessed with. I hope you’re an early adopter. I’m kind of obsessed with photography right now, and I’ve just bought a macro lens. Are you still interested in photography?

Site-wise, had a red city layout that looks kind of like this:

Remember? That’s the layout I, Past Jenni, currently have up. I’m kind of happy with right now but it needs a lot more fresh content. I hope you’re on top of that and you have lots of visitors rather than tumbleweed blowing through.

You’re with Joe, and you love him to bits because he puts up with all your crap. I hope he’s still around for you.

Future-Jenni-now-present-Jenni, tell me about yourself. What have you done in the past five years? Where have you travelled to? Where are you living? Is there anyone no longer with us who you miss? Is there anyone new in your life I should know about? Remember everything you planned to do career-wise? How’s that panning out?

I’ve got my fingers crossed that everything is good with you because 2012 has been a tough a year so far for me.


Past Jenni (2012 edition)

PS In case you forgot, you thought it might be a good idea to do this again for another five years in the future.

PPS Totally called Groupon’s crash.

House Rules

House Rules

Hey, come in! Make yourself at home.

I’m happy you decided to drop by today. Just so you know, we have a few house rules around here…don’t worry, nothing crazy. Let me tell you about them

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The story of the crisis management team

The Crisis Management Team

Once upon a time, in a job far far away, most of my role was social media for one particular company. No two days were the same. It could be a brilliant day where everyone was lovely, or it could be a terrible day where everyone was angry. Death threats were not uncommon. Wishes of cancer were not uncommon. On my worst day, I sat at my desk in tears for nine and a half hours straight while angry tweets came pouring in.

Did I mention that I was the only person responsible for social media 24/7, and that I had no cover?

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